SurveyMonkey sought to evolve its brand identity to better reflect its core mission: empowering curiosity. Our challenge was to transform the brand's visual language while preserving its renowned approachability. The rebrand brings curiosity to life through nimble, thought-provoking copy paired with vibrant imagery that captures genuine moments of discovery. A refreshed color palette expands beyond the signature green to embrace bright, energetic hues that mirror the brand's personality: inquisitive, smart, supportive, and playful.